Mercedes Benz

The AMG cluster and cabin research

HMI designDesign languageMotion design

Work 09 / 23

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2026

Red Dot Design Award

Mercedes-Benz

Automotive interfaces sit at the center of the studio's work, and Mercedes-Benz is where much of it shows: research on future cabin experiences, and the AMG instrument cluster. In Sport mode the AMG cluster turns red-orange and wraps the speed in a tight ring of light, with range and power held at the edges.

Cars and devices

Mercedes-AMG cluster exploration: digital instrument cluster exploration for Mercedes-AMG. With Mercedes-AMG cluster in Sport mode.

Next Project

GAC

Cluster, head unit and brand for an EV

HMI designDesign languageBrand identity

Work 10 / 23