SAS

The app and the digital brand

App designUX designDesign language
Work 14  / 23
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2022
AwwwardsRed Dot Design AwardFWACSSDA

SAS

Milkinside served as the core design team for the digital brand of SAS, Scandinavian Airlines, leading the design of its apps and its digital identity. The nine-month engagement produced the SAS app that won a Webby Award in 2023 for best visual design, a Red Dot Design Award in 2023, and iF Gold in 2024, and was named among the best airline apps in the world.

Scandinavian Airlines intro

App intro animation for SAS, Scandinavian Airlines, made in 3D. Opening the app feels like the quiet start of a flight, after takeoff and before anything else happens.

Apps and OS

OS & apps

SAS purchase experience: review and pay step in the Scandinavian Airlines app. With SAS dark mode app, Scandinavian Airlines yearbook and Scandinavian Airlines app dark UI.

Apps and OS

SAS app redesign: redesign of the official SAS app for iOS. With SAS iOS app flight search and SAS home screen.

SAS iOS app flight searchSAS home screen

Apps and OS

OS & apps

SAS itinerary UI: itinerary screen exploration for the Scandinavian Airlines (SAS) app. With Scandinavian Airlines UI design, Scandinavian Airlines home screen and SAS visual design language.

SAS itinerary UI exploration
Scandinavian Airlines UI designScandinavian Airlines home screen
SAS visual design language
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