The app and the digital brand























Milkinside served as the core design team for the digital brand of SAS, Scandinavian Airlines, leading the design of its apps and its digital identity. The nine-month engagement produced the SAS app that won a Webby Award in 2023 for best visual design, a Red Dot Design Award in 2023, and iF Gold in 2024, and was named among the best airline apps in the world.
App intro animation for SAS, Scandinavian Airlines, made in 3D. Opening the app feels like the quiet start of a flight, after takeoff and before anything else happens.
SAS purchase experience: review and pay step in the Scandinavian Airlines app. With SAS dark mode app, Scandinavian Airlines yearbook and Scandinavian Airlines app dark UI.
SAS app redesign: redesign of the official SAS app for iOS. With SAS iOS app flight search and SAS home screen.


SAS itinerary UI: itinerary screen exploration for the Scandinavian Airlines (SAS) app. With Scandinavian Airlines UI design, Scandinavian Airlines home screen and SAS visual design language.




The brand universe in motion