NEON for STAR Labs, and AI for the mobile OS























The relationship with Samsung runs from experimental innovation to the core mobile OS. It began with STAR Labs, Samsung's innovation spin-off, where we created the brand, the product and the launch experience for NEON, its artificial humans project.
Samsung NEON Life brand: brand identity and strategy for Samsung's NEON Life. With Flower CGI for Samsung STAR Labs and Jellyfish 3D for Samsung STAR Labs.


Glass cube visual for a Samsung AI product. Light passes through layers of glass and lights a core of small blocks, using refraction as the picture of processing.
NEON for STAR Labs, and AI for the mobile OS